Posts tagged ‘advertisement’


Before we begin the post, all of us at Escape Velocity would like to wish our readers a very Happy New Year. Hope 2012 brings everyone joy and prosperity.

1. Similar to the “Reasons to Believe” international series of ads by Coca-cola (that we mentioned in an earlier post), Coke India recently launched an ad to welcome the new year. We think it works brilliantly – it has just the kind of upbeat optimism one needs in such times of uncertainty, turmoil and change.

2. Almost a year ago, over Feb and March 2011, we’d written a series of posts about how some ads now reflected the changing socioeconomic status of women in India (link to posts here and here). This article by Shailaja Bajpai (titled Exit Role Model, Enter Girl Next Door) from last Sunday’s Indian Express supplement mentions a similar trend in the portrayal of female protagonists in TV serials. The times they are a’changin indeed – even Baa would agree.

♦ Zenobia Driver

January 2, 2012 at 6:55 am 12 comments

Flipkart Ads – We Like!

Brand: ‘Flipkart’, the popular online shopping site

Tagline: No kidding, no worries

Our opinion: Well, the title of this post summarises my opinion rather well.

The ads break through the clutter with the use of kids in adult situations (in office, shopping, at a beauty parlour, etc.); even better, rather than use them just for cutesy – pie warm stuff, the ads use them to make a point humorously. And I like the implicit pun on the word ‘kidding’.

The two ads set in an office situation get the office situation, behaviour and dialogue bang on. And I like the way that a line that underlines childhood is popped in (the classic ring-a-ring-aroses in this one !!) at the perfect time.


This interaction at the water-cooler is my favourite


Links to other ads in the series here and here.


Do share you opinion of these ads with us.


Zenobia D. Driver

December 5, 2011 at 5:21 am 12 comments

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