Flipkart Ads – We Like!

December 5, 2011 at 5:21 am 12 comments

Brand: ‘Flipkart’, the popular online shopping site

Tagline: No kidding, no worries

Our opinion: Well, the title of this post summarises my opinion rather well.

The ads break through the clutter with the use of kids in adult situations (in office, shopping, at a beauty parlour, etc.); even better, rather than use them just for cutesy – pie warm stuff, the ads use them to make a point humorously. And I like the implicit pun on the word ‘kidding’.

The two ads set in an office situation get the office situation, behaviour and dialogue bang on. And I like the way that a line that underlines childhood is popped in (the classic ring-a-ring-aroses in this one !!) at the perfect time.

 

This interaction at the water-cooler is my favourite

 

Links to other ads in the series here and here.

 

Do share you opinion of these ads with us.

By,

Zenobia D. Driver

Advertisements

Entry filed under: Advertisements, Communication, E-commerce. Tags: , , , , , , , , .

Mobile Number Portability – Game-changer! Or Game-changer? (Part 2) A Tale of Two Firms

12 Comments Add your own

  • 1. Rahul Jhaveri  |  December 6, 2011 at 7:08 am

    Not a big fan of these ads. Can’t put my finger on it but just makes me go “eh”. Perhaps its because it is nothing original – the E-Trade baby ads in the US started this whole thing. Even though they are old, I find them much edgier than the FlipKart ones. Check them out on youtube:

    http://www.youtube.com/results?search_query=e-trade+commercials+with+baby&oq=e-trade&aq=2&aqi=g10&aql=&gs_sm=e&gs_upl=24433l25390l0l28574l7l6l0l0l0l0l199l859l0.6l6l0

    Like

    Reply
    • 2. escapevelocityblog  |  December 8, 2011 at 5:45 am

      Hi,
      Thanks for the e-trade ads, totally cool stuff. Think the humour in these might not work as well in India though.
      Adding the links to the e-trade ads to our post though, and on facebook, they are to cool for me to ignore !
      Regards,
      Zen

      Like

      Reply
  • 3. Nikesh  |  December 14, 2011 at 10:06 am

    i like the flipkart ads as well and more interestingly from everything i have heard and read they are doing a rather good job.

    Like

    Reply
    • 4. escapevelocityblog  |  December 14, 2011 at 10:45 am

      Hi Nike,
      Good to see a comment from you. Keep reading the blog and please keep commenting, disagreement is welcome too, and extra information will even be applauded. We thoroughly enjoy hearing different points of view and getting into an involved discussion.

      We are going to post something related to the flipkart ads tomorrow, so definitely visit again – in fact, that update is information from one of the comments we got (part of the reason that we like receiving comments).

      Agree with you – they seem to be doing rather a good job overall, have heard hardly any cribs about them, even though multiple friends use their services.

      Regards,
      Zen

      Like

      Reply
  • 5. Latest Updates «  |  December 16, 2011 at 5:39 am

    […] reading our post “Flipkart Ads: We Like!“, our regular reader Rahul, directed us to similar ads for E-trade in the US. These ads also […]

    Like

    Reply
  • 6. Beach wedding  |  December 16, 2011 at 8:22 am

    I will bookmark your blog and have my kids check up here frequently. I’m very certain they will understand lots of new stuff here than anybody else.
    Wedding ideas

    Like

    Reply
    • 7. escapevelocityblog  |  December 19, 2011 at 7:16 am

      Hello

      Thanks for following our blog. Keep reading for more interesting posts…

      Best,
      Roshni

      Like

      Reply
  • 8. Georgia Prestwood  |  December 18, 2011 at 6:21 pm

    I really appreciate what you post. You have a new subscriber now.
    My website is on educational toys for toddlers.

    Like

    Reply
    • 9. escapevelocityblog  |  December 19, 2011 at 7:16 am

      Hello Georgia

      Glad you like what we’ve been writing on our blog and thanks for subscribing.

      Best,
      Roshni

      Like

      Reply
  • 10. meena seshu  |  November 6, 2012 at 5:52 am

    I do not like to use kids who are used to kid for you advert purpose. not at all funny. Silly and to make them perform adult roles which only emphasize your bias and streotype adult relatioships is in very bad taste.let kids be kids.

    Like

    Reply
    • 11. escapevelocityblog  |  November 6, 2012 at 7:17 am

      Hi Meena,
      Thanks for sharing your views with us and other readers.
      Do keep reading the blog and commenting, it’s interesting to hear from those with different points of view.
      Regards,
      Zenobia

      Like

      Reply
  • […] blog. While Flipkart has been advertising on TV for a few years now (read our posts on their ads here  and here) , in the last few weeks every e-commerce firm (with deep pockets and / or investors) has […]

    Like

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

Categories

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 3 other followers


%d bloggers like this: