Who is using the Internet & Social Media?

April 12, 2011 at 4:42 am 1 comment

Internet user & usage

  • Age – 19-40 years age group constitutes nearly 85% of Internet users

        In India, ~50% users of Facebook are between ages 18-25 years; another 25% are between ages 26-35 years

  • Gender/ Working status – 85% of Internet users are male, 11% are working women, 6% non-working women and 2% are housewives

        Out of a total 25 million Facebook users in India, 16 million are male

  • City tiers – Top ten cities (Mumbai, Delhi, Bangalore, Kolkata, Chennai, Pune, Hyderabad, Surat and Nagpur) have only 37% of the total numbers of Internet users in India. 36% of all internet users can be found in small towns (like Udaipur, Belgaum, Mangalore, Nellore, Kozhikode, etc.) with a population of less than half a million.

        Out of the total 25 million Facebook users in India, 16 million users on Facebook are located in the top 10 cities using internet

  • Place of access – 40 million people in India access the Internet from work (confess now – you’re reading this blog while at office, aren’t you ? ), and 30 million from cafes, apart from 11 million households that have a broadband connection installed

        The percentage of people accessing the internet from office might explain why time spent on a site / blog / page is typically low, and the necessity for communication on the net to be in bite-sized chunks of information (we know this and yet we natter on and on in our posts! Put it down to self-indulgence.)

  • Usage – 97% are regular users (i.e. 2-3 times/ week), of these 79% of internet users use it daily 
  • Purpose of usage – 94% of internet users use the internet for email purposes, 73% use to download music followed by 56% for chatting. Other major purposes for using Internet are job searching (56%), social networking sites (54%) and finding information on search engines (52%)

 (Sources:  IGF, IMRB-IAMAI internet study, iCube report, Facebook) 

By,

Roshni Jhaveri

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Entry filed under: Evolving India, India Stats, Social Media Marketing. Tags: , , .

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1 Comment Add your own

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