Babudom Goes Social

March 23, 2011 at 4:44 am 2 comments

From Facebook

Census Mascot

At some point in time, I had read about social media channels being deployed by governments in developed countries but never gave much thought to what our government may be doing in the same domain. Then recently, while researching about the Census 2011 study, I came across the Census Facebook page and I have to admit, I was surprised (pleasantly) to see one!

Who would have expected that the central government would use social media channels to garner awareness and emphasize importance of the exercise? Seems like social media has spread so far and so fast, that it hasn’t gone unnoticed by anyone! Facebook, Twitter & YouTube are the channels deployed by Census 2011.

Varsha Joshi, Director of Census Operations in Delhi said “Facebook is being increasingly accessed by the youth and the upwardly mobile section of the society, and it was necessary to reach out to them … and attempt to make them understand why it is so important to be counted. That is why there are posts giving out information about the census.

So far, the Facebook page has 14,324 fans and the Twitter page has 497 followers. To keep followers engaged, Census 2011 also ran a national photography contest with the theme “Strength in Numbers”. They received an overwhelming response with over 600 entries submitted and hundreds of people voting for each entry.

Census 2011 also used a YouTube channel to upload commercials and videos covering various themes in various languages. So far they have uploaded 76 videos on the channel which garnered 8,837 views.

In addition to social media, Census 2011 also used the digital space to post ads across popular websites in India such as Yahoo.co.in, MSD India, Rediffmail, Makemytrip, and news websites.

The 360⁰ marketing campaign is estimated to have cost Rs.30 crores which includes outreach, PR, digital & mass media (including these Sachin Tendulkar and Priyanka Chopra ads) ,

Though viewership figures seem a bit low, well begun is half done, as the popular saying goes.

Keep up the good work!

By,

Roshni Jhaveri


About these ads

Entry filed under: Communication, Evolving India, Social Media Marketing. Tags: , , , , , , .

It ain’t entirely a rosy picture – The Times they are a-changing, Part 4 Big brother is watching – on the internet too!

2 Comments Add your own

  • 1. Jolie  |  April 11, 2011 at 6:51 am

    Just wanna admit that this is handy , Thanks for taking your time to write this.

    Reply
    • 2. escapevelocityblog  |  April 11, 2011 at 8:39 am

      Hi Jolie,

      Thanks for your comment – it’s very encouraging. Please do continue reading our blog.

      Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed



Click here to visit our website

Recent Posts

Categories

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 31 other followers


Follow

Get every new post delivered to your Inbox.

Join 31 other followers

%d bloggers like this: